Posts Tagged ‘IPREX’

Our IPREX network welcomes new partner in China

Tuesday, July 12th, 2011

By Susan Matthews, APR, principal

Ni hao. (That’s “hello” in Chinese.) Our IPREX network of independent PR firms is growing, and we’re excited to welcome our newest partner in Asia Pacific – Newell PR.

With headquarters in Hong Kong and offices in Beijing, Shanghai and Guangzhou, Newell’s roots are in technology, with clients including Adobe, CSR, Polycom, Yahoo! and Cisco. Today the firm has grown to embrace a wide range of business-to-business work in a broad spectrum of industries, from consumer to insurance and education. (more…)

Tags: , , , ,
Posted in Uncategorized | Comments Off

Food for thought from IPREX annual meeting

Tuesday, May 10th, 2011

By Susan Matthews, APR, principal

I recently returned from the annual IPREX meeting in Washington, D.C., where I enjoyed the collegiality of our partners from around the world and picked up plenty of good information along the way. IPREX is an international network of independent public relations and communications agencies, so meetings always offer great discussions about creative ideas on how to run our companies.

During the D.C. meeting, we also heard from several presenters ranging from a Reuters deputy bureau chief to a social media pro to a political columnist. Below are some interesting data points and insights. (more…)

Tags: , , , , , ,
Posted in Uncategorized | Comments Off

IPREX: global perspectives and local insight

Tuesday, January 25th, 2011

By Amanda Payne, account manager

Recently, I had the opportunity to attend IPREX’s Global Leadership Conference. IPREX is an international association of independent communications agencies. Essentially, it means that Borshoff, and our clients, have access to a network of more than 65 independent agencies, in 30 countries, with 90 offices around the world.

This year’s conference focused on the idea of “PR 20:20—Envisioning and becoming agencies of the future.” Together, with other account managers from around the country (and London!) I brainstormed about ways that our agency can continue to adapt and evolve as the world around us evolves. (more…)

Tags: , , ,
Posted in Uncategorized | Comments Off

Welcome Angélique d’Estève and Stéphanie Kanoui

Tuesday, August 10th, 2010

By Susan Matthews, APR, principal

Borshoff’s public relations professionals generally don’t have accents in their names. And they don’t live in Paris, France either.

But Angélique and Stéphanie do. And while they are not Borshoff employees, they are definitely part of our team – our IPREX team that is.  Angelique and Stephanie run The Desk, the newest public relations firm to join this international association of independent communications agencies.

IPREX brings together 68 independent agencies from 30 countries, totaling 90 offices worldwide. So far this year we’ve welcomed new partners in Madrid, Copenhagen, and New Zealand.

(more…)

Tags: ,
Posted in Uncategorized | 1 Comment »