“I could probably push a little more here…”

“I like the connection here…”

“I’m drawn to that…”

“We need to get it a little bigger to communicate…”

“The relationship between the shape and the type is much more balanced here…”

“The greens and blues make me feel good…”

“I love what you did with the Y here…”

“Adding the vertical line – it needed that…”

“I like the thought behind that…”

“It seems a little funky…”

“This is an initial look at where we’re going with the theme…”

“If we could just give a little more color and life to it…”

“I wanted this typeface to have a little more personality on this level…”

“I want to work this a little more — see if I can bring in a little more color…”

“I want to impress as much as we can…”

“I’d like to have other themes in our back pocket…”

“I would feel comfortable presenting these three just the way they are…”

“Beyond that, if you guys want to tweak and finesse, I’m all for it…”

“Perfect. Thanks guys.”