Posts Tagged ‘logos’

What’s all the buzz about branding?

Thursday, December 2nd, 2010

By Karen L. Alter, ABC, senior vice president

Branding is certainly not a new topic, but one that continues to get a lot of buzz as more and more companies understand the value of a strong brand, strive to differentiate themselves and work to remain competitive. (more…)

I’m shocked by iStock

Thursday, September 24th, 2009

By Josh Taylor, graphic designer

I recently learned that istockphoto.com is “excited to announce a whole new product coming to the iStock collection”: they will start selling logos on the site. IStock is a discount stock image and video Web site where visual artists upload royalty free images and then  iStock customers can purchase from the Web site. Original artists are then paid a commission for those individual works.

istock_logo

As a designer, it’s no secret that from time to time I use photos and illustrations from the service because of client or project budget constraints. Perhaps the client can’t afford a photo shoot,  or maybe they just can’t stretch the budget for a professional service like Getty. Unfortunately, our industry seems to be shifting more and more into the mentality that stock houses like iStock, and amateur sites, are simply the more affordable equivalent of their professional counterparts. (more…)