By Mark LeClerc, creative director
Sometimes the path is just as interesting as the destination. That’s why we turned the camera around when filming our recent television spots for the newly rebranded Franciscan Alliance. If you’d like a glimpse of the process, just watch our Making Of video below. And if you haven’t seen the spots on air, don’t worry. They’re at the end of the video. And that’s a wrap.
By Jackie Koumpouras, account manager
Whether you work in public relations, advertising or marketing, it’s important to understand and keep up with current developments in the field. One of these ongoing evolutions is digital marketing. At Borshoff, we understand digital marketing is about meeting customers where they are most—the Internet. Whether on their smart phone at the grocery store, reading the news on their iPad, or viewing the latest sports replays online—let’s face it—our world has gone digital.
As more and more companies invest in digital marketing, it’s crucial to understand the lingo. Are you up-to-speed on the most common words and software? Check out our digital marketing terms glossary and tell me, what’s missing?
By Keesha Richardson, account manager
Most businesses and brands have a Facebook page these days. But simply having a page isn’t enough. You need to know what to do with the account once it’s created. Recently, I watched a webinar that challenged the way I think about social media marketing.
Facebook has 750 million users and half of them log in every day so there’s definitely potential to strengthen your customer base. But how? Here are a few tips I learned that anyone can do to enhance social media marketing efforts.
By Bob Schultz, APR, senior account director
If you visit my Facebook site, you’d see that one of my philosophies I try to embody and instill in my children is to “Learn as if you live forever and live as if you’ll die tomorrow.” This oft-quoted adage was especially poignant for me last week as I witnessed a celebratory event unfold before me.
On the beautiful Friday afternoon of August 19, some of my Borshoff colleagues and I had the privilege to assist in planning and staging the commencement ceremonies for WGU Indiana, one of our integrated marketing clients. (You’ve probably seen their GoFurther billboards and watched/heard the commercials – thanks Gov. Daniels!)
By Bryana Schreiber, account manager
As the VP of Collegiate Relations for the Indy AMA, I created the Indy American Marketing Association’s Marketing 360 event after working with and learning from students at various colleges around central Indiana. Students expressed great interest in going behind the scenes to learn about the day-to-day activities of marketing professionals. It’s important for students to get an idea of what working in their desired field is really like, and I wanted to show them that the opportunities in marketing are exciting, diverse and versatile.
By Mark LeClerc, creative director
Here’s a non-news flash: At 600,000,000 users and growing, Facebook offers marketers the potential to reach large amounts of consumers.
It’s the “how” of reaching audiences that spurs countless discussions, debates and arguments.
Help has arrived, however, from Facebook itself. With the creation of Facebook Studio, advertising agencies and marketing professionals can get a glimpse of how brands big and small are using the world’s leading social media site to sell their wares.
By Bill Lovejoy, vice president
As vice president of programming for the American Marketing Association (AMA), Indianapolis Chapter, I plan and moderate panel discussions on timely topics of interest to our members.
There are many important elements of planning and moderating a successful panel. Here are a few of my top tips: (more…)
By Karen L. Alter, ABC, senior vice president
Branding is certainly not a new topic, but one that continues to get a lot of buzz as more and more companies understand the value of a strong brand, strive to differentiate themselves and work to remain competitive. (more…)
By Linda Jackson, APR, account director
An interesting article was posted to the Bulldog Reporter site yesterday about the growing influence of social media and need for PR practitioners to keep up. Three take-aways pulled directly from the article:
By Lisa Tellus, account manager
Think nothing has changed with trade shows in the last decade? Guess again. For many marketers, trade shows can be a valuable forum for face-to-face interactions with potential clients and for making direct sales.
Did you know that 77 percent of people attending trade shows have buying power? Of those, 63 percent have buying plans. So how can your company make the most of their trade show interactions? Below are some tips Lori Reitz, trade show marketing consultant at Skyline, presented to the Indianapolis chapter of the American Marketing Association last week:
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