Posts Tagged ‘marketing’

Networking in 2010 – eerily similar to 1999

Tuesday, February 16th, 2010

By Erin L. Pipkin, APR, senior account director

College students may keep in touch with their friends and family via Facebook and Twitter, but when it comes to networking for jobs, there’s nothing like an old-fashioned meet and greet.

While the theme of my presentation at the University of Indianapolis’ guest lecture series on Tuesday, Feb. 9 was “Careers in PR,” students really wanted to learn about networking. After all, while the 40 or so students were there to learn more about my career, the majority just wanted to know how to land their first job in our down economy.

Erin

(more…)

They sent you WHAT?

Wednesday, February 3rd, 2010

DM_blogBy Josh Taylor, graphic designer

As a graphic designer at an advertising and PR agency, I’m charged with finding creative ways to send information on behalf of our clients. While it’s becoming increasingly rare to send direct mail, it still happens. The problem with direct mail is it’s often as well received as a telemarketing call – except instead of being hung up on it gets thrown away.

And that’s the challenge: make the mailer so interesting that the recipient’s gut reaction isn’t “trash, trash, bill, trash” but something more like “trash, trash, bill, oooooooh.” There’s a lot to consider before getting creative on a mailed piece: Can it be any shape? How small or large can it get? How much postage does this bad boy need? (more…)

Borshoff principal speaks at Indiana Tourism Development meeting

Tuesday, June 23rd, 2009

Borshoff staff report

Borshoff principal Erik Johnson, APR, Fellow PRSA, shared his views on “Marketing in a recession: advertising agencies’ approaches to actively sustain client goals in the current economic environment.” Erik was part of a communications panel before executives from Indiana convention and visitors bureaus (CVBs) or destination marketing organizations (DMOs) during a June 18 Indiana Tourism Council meeting. (more…)