by Bill Lovejoy, vice president

On Friday, the Borshoff hallways were buzzing with more voices than usual when we welcomed 15 college students who were participating in the first American Marketing Association (AMA) Marketing 360 event to our agency. The students are marketing, public relations and communications majors from schools across Indiana, including Ball State, Indiana Wesleyan, the University of Indianapolis and more.

How do you keep 15 college kids engaged for more than an hour? In our case, after giving them an office tour, five Borshoff staff members told the students a little about our widely different careers and what makes them challenging, interesting and fun. And since we were a diverse bunch (including our founder Myra Borshoff Cook and others who represent account management, events, public relations and art direction), we had a blast telling the students different stories about why we love what we do. (more…)