By Keesha Richardson, account manager
If you ask many journalists what PR people do, they might tell you PR folks write news releases, pitch story ideas and go home promptly at 5 p.m. That’s their assessment in a nutshell. They’re completely oblivious to all of the research, strategic planning and long hours involved. I know this because I used to be a news producer. For 11 years, I crafted the day’s headlines into newscasts that viewers (hopefully) wanted to watch.
By Linda Jackson, APR, senior account director
Mark Suster, an expert I follow on Twitter, recently posted a blog about how startups can best use PR firms, which got my attention because I’m passionate about both PR and startup companies. Most of his advice was spot on, especially from the entrepreneur’s perspective. Relationships are the hinge on which all things work. Not only is it necessary to develop relationships with journalists whom you hope will cover your new venture, but also develop relationships with the person promoting your company on your behalf, whether that person is in-house or an extension of your team. (more…)
By Bob Schultz, APR, senior account director
I love to write, which is good because public relations, marketing and advertising requires outstanding writing. It’s what we do – and although we seldom get awards for our writing, it is incredibly rewarding. Yet some folks DO get awarded for outstanding writing – and Borshoff is proud to be a part of telling their stories.
This weekend, the Indianapolis-Marion County Public Library Foundation, which we were honored to represent, hosted its 2010 Eugene & Marilyn Glick Indiana Authors Award and recognized some talented and fascinating individuals.
By Linda Jackson, APR, account director
An interesting article was posted to the Bulldog Reporter site yesterday about the growing influence of social media and need for PR practitioners to keep up. Three take-aways pulled directly from the article:
By Bob Schultz, APR, senior account director
Congratulations Indianapolis for scoring – once again – a huge sporting event that is sure to draw thousands of visitors and millions of dollars to our hometown. Just yesterday, the newly expanded Big Ten Conference leadership called an audible and handed off the hosting rights for its inaugural Big Ten football championship to Indianapolis in 2011.
No doubt, the passionate and talented leadership of the Indiana Sports Corporation and the ever-professional staff of the much-acclaimed Lucas Oil Stadium will run with the proverbial football in the same cadence that has proven success with other recent high-profile events, such as the Big Ten and NCAA basketball tournaments here.
How did this happen? And just as critical – why is this important? All answers point to the word, “reputation.”
By Bob Schultz, APR, senior account director
They’re old and young; they’re men and women; they’re Southerners, Northerners and Midwesterners – and they’re all in my sights here in Kansas City. These folks make up the membership of the Society of American Travel Writers (SATW). I’m also an SATW member and many of us have been friends for a while.
SATW is a congenial group of communications professionals (journalists and public relations) who feed off each other with shared purpose – to tell the stories of what’s to do and see for travelers across America. And our regional conference is underway this weekend in KC.
By Bob Schultz, APR, senior account director
“Who let the dogs out? (woof, woof, woof, woof…)” As my Borshoff colleagues and I stepped away from the Butler University National Championship Game Pep Rally on Monument Circle here in Indianapolis today, the familiar and singable Baha Men’s tune was blaring from the loudspeakers. No doubt about it – B.U. mania has hit epic proportions leading into tonight’s 2010 NCAA Men’s Basketball Championship game at Lucas Oil Stadium.
By Bob Schultz, APR, senior account director
“Man – you’ve got a cool job!” said my son yesterday morning – as I was on my way to Lucas Oil Stadium to help coordinate the Final Four kick-off press conference with Mayor Ballard, NCAA brass and local civic leaders. “Just doing my job, Owen,” I said back – grinning inside because I knew what was ahead for this week; and partially wincing, because I knew what was ahead for this week.
There’s no doubt that I’m thrilled to be assisting the NCAA with local, grassroots marketing and publicity around all the fan events surrounding collegiate basketball’s showcase weekend – and with yesterday’s press conference, the good times have started to roll here in Indianapolis.
Borshoff staff report
Borshoff recently won industry awards including a Pinnacle Award from the Hoosier Chapter of the Public Relations Society of America (PRSA) and several awards from Healthcare Marketing Report. (more…)
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