By Keesha Richardson, account manager
If you ask many journalists what PR people do, they might tell you PR folks write news releases, pitch story ideas and go home promptly at 5 p.m. That’s their assessment in a nutshell. They’re completely oblivious to all of the research, strategic planning and long hours involved. I know this because I used to be a news producer. For 11 years, I crafted the day’s headlines into newscasts that viewers (hopefully) wanted to watch.






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