By Nichole Freije, account manager

Networking events can be productive – and profitable – when done right. I recently attended the Greater Indianapolis Chamber of Commerce HobNob event at the Indiana State Museum, and I observed good, bad, and yes even ugly networking techniques. To optimize your networking experience, I recommend the following tips.

Introduce yourself and wear a nametag if available
Never approach someone and ask, “Do you remember me?” That puts both parties in an awkward situation. Make others feel comfortable by introducing yourself and the organization you represent. After introductions, offer a conversation starter. For example, if you are familiar with the person or his or her work, mention that you have seen their new advertising or read about the company online or in the paper. If you are not familiar with the individual, simply ask more information about his or her company.

Have your business cards ready
Keep your business cards in a professional business card holder so they stay clean and crisp and to avoid rummaging through your purse or wallet to locate a card. I use a gold Colts business card holder because whether someone is a football fan or not, the NFL-branded holder creates another topic to initiate conversation. Something as universal as your favorite sports team or your alma mater provides an easy ice breaker. Plus, when you’re ready to end the conversation, requesting to exchange business cards is a polite way to wrap up your discussion.

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