By Jackie Koumpouras, account associate
2010 marked my first year as a full-time professional at Borshoff. I learned something new every day, developed my communications and business skills, and discovered personal and professional strengths—as well as areas of improvement.
With a year under my belt and 2011 upon us, I know exactly what my 5 PR resolutions are for the new year: (more…)
By Erin L. Pipkin, APR, senior account director
College students may keep in touch with their friends and family via Facebook and Twitter, but when it comes to networking for jobs, there’s nothing like an old-fashioned meet and greet.
While the theme of my presentation at the University of Indianapolis’ guest lecture series on Tuesday, Feb. 9 was “Careers in PR,” students really wanted to learn about networking. After all, while the 40 or so students were there to learn more about my career, the majority just wanted to know how to land their first job in our down economy.
By Nichole Freije, account manager
I attended the Greater Indianapolis Chamber of Commerce Schmooza Palooza event last week at Conseco Fieldhouse. The social event featured entertainment, refreshments, networking opportunities – and lots of exhibitor booths.
The best booths were the ones that engaged the attendees. Offering a branded giveaway drew people in to talk with the organization’s representative. I received a coaster from a staffing company and microwave popcorn from a mortgage lender.
By Nichole Freije, account manager
Networking events can be productive – and profitable – when done right. I recently attended the Greater Indianapolis Chamber of Commerce HobNob event at the Indiana State Museum, and I observed good, bad, and yes even ugly networking techniques. To optimize your networking experience, I recommend the following tips.
Introduce yourself and wear a nametag if available
Never approach someone and ask, “Do you remember me?” That puts both parties in an awkward situation. Make others feel comfortable by introducing yourself and the organization you represent. After introductions, offer a conversation starter. For example, if you are familiar with the person or his or her work, mention that you have seen their new advertising or read about the company online or in the paper. If you are not familiar with the individual, simply ask more information about his or her company.
Have your business cards ready
Keep your business cards in a professional business card holder so they stay clean and crisp and to avoid rummaging through your purse or wallet to locate a card. I use a gold Colts business card holder because whether someone is a football fan or not, the NFL-branded holder creates another topic to initiate conversation. Something as universal as your favorite sports team or your alma mater provides an easy ice breaker. Plus, when you’re ready to end the conversation, requesting to exchange business cards is a polite way to wrap up your discussion.
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