Posts Tagged ‘PRSA’

Meet Tim Coxey – 140 characters at a time

Monday, October 3rd, 2011

What better way to introduce one of our newest account coordinators, Tim Coxey, than by using one of his favorite pastimes: Twitter! Here’s a little bit about Tim, 140 characters at a time.

#Wisconsin born, Northern #IN raised, #Indy resident, #Eastcoast enthusiast. I absolutely love eating here every year: http://www.auntcarriesri.com/

Spent 4 yrs @uindy. Participated on @UIndyCPB #speechteam @UIndyTopDog @UIndyPRSSA and @UIndyMinute. BS in Communication, minor in Poli Sci.

My interest in govt communication led me to intern @Indianasos #FF to #teamoutreach @melanie_woods @burtonjeremy and of course @ToddRokita

(more…)

Do we need another think tank?

Wednesday, May 18th, 2011

By Linda Jackson, APR, senior account director

Is the Society for New Communications Research (SNCR) on your radar? Until earlier this month, it wasn’t on mine. How could I have missed the think tank commonly called “snicker?”  After all, one of the founding fellows is social media guru Shel Holtz. I learned about SNCR at the PRSA Digital Impact Conference in New York City, where several of its fellows presented on the latest in digital trends and award-winning case studies.

(more…)

Chet Burger: A generous mentor

Wednesday, March 23rd, 2011

By Myra Borshoff Cook, APR, Fellow PRSA, Principal

When I bought out my first partner at the end of 1986, two years after we started the firm, I was exhausted and panic-stricken, so I sought advice from my mentor here in Indianapolis.  He asked, “Who is the preeminent professional in your business?”  I told him immediately, “Chet Burger.”  He advised, “Call him up and see if he’ll meet with you to talk about growing and managing a firm.”  I bought a ticket to New York City for March 17, thinking that I’d go to the parade if I couldn’t schedule the meeting with him.  Then I called his firm and asked to speak to him.  He took my call!  I said that I had planned a trip to New York and wondered if he would be willing to meet with me on the 17th.  He agreed. (more…)

Dabbling in Deck.ly

Thursday, February 10th, 2011

By Jackie Koumpouras, account associate

As a member of Borshoff’s social media team, I try to stay up to speed on the latest and greatest offered on social networks. Recently I downloaded the newest edition of TweetDeck and was informed that I had the chance to break the microblogging barrier by going over the 140 character limit. “Hmm…” I thought. As much as I like the idea of being clear and concise in tweets, TweetDeck now encourages me to forget all that. Introducing Deck.ly.

Sometimes it’s hard to say everything you want in a short space. Deck.ly allows you to complete that thought. The Twitter Team at Borshoff wasn’t too sure if we should embrace or reject the new benefit. So we decided to see what it has to offer and/or what issues we would run in to. (more…)

Advice from a first-year PR pro: 5 personal New Year’s resolutions for 2011

Monday, January 3rd, 2011

By Jackie Koumpouras, account associate

2010 marked my first year as a full-time professional at Borshoff. I learned something new every day, developed my communications and business skills, and discovered personal and professional strengths—as well as areas of improvement.

With a year under my belt and 2011 upon us, I know exactly what my 5 PR resolutions are for the new year: (more…)

First, we’d like to thank…

Thursday, May 27th, 2010

Andrea Farmer, APR, account managerpinnacle_award

Several Borshoff staff members and clients recently attended the presentation of the Hoosier PRSA Pinnacle Awards, which recognize outstanding public relations work completed in 2009.

We were excited to be named the recipients of two Pinnacle Awards…and even more excited that our clients were there with us to accept the awards!

We received Pinnacle Awards for:

Click on the links to read earlier blogs about our award-winning campaigns.

Why APR matters to me

Tuesday, January 26th, 2010

aprBy Linda Jackson, APR, account director

Some people have MBA after their name, others CPA or LEED. For me and my profession, it’s APR. In October 2009, I became one of only 5,000 public relations professionals who hold the APR mark, which stands for Accreditation in Public Relations.

Although Borshoff doesn’t require it, our agency places a high value on professional accreditation and advanced degrees. All four of our principals and several of the account staff have earned Accreditation or an advanced degree (or both). In fact, Borshoff has more accredited professionals than any other agency or company in Indiana. (more…)

Borshoff media relations and health care marketing work wins awards

Thursday, July 23rd, 2009

Borshoff staff report

Borshoff recently won industry awards including a Pinnacle Award from the Hoosier Chapter of the Public Relations Society of America (PRSA) and several awards from Healthcare Marketing Report. (more…)