by Jennifer Dzwonar, APR, principal
I was elated when I learned that the Indianapolis Cultural Trail will receive a $20.5 million TIGER (Transportation Investment Generating Economic Recovery) grant from the federal Department of Transportation. This means the Trail, which will be an eight-and-a-half-mile urban bike and pedestrian path connecting various downtown cultural venues, can now be completed in the next two years.
By Josh Taylor, graphic designer
As a graphic designer at an advertising and PR agency, I’m charged with finding creative ways to send information on behalf of our clients. While it’s becoming increasingly rare to send direct mail, it still happens. The problem with direct mail is it’s often as well received as a telemarketing call – except instead of being hung up on it gets thrown away.
And that’s the challenge: make the mailer so interesting that the recipient’s gut reaction isn’t “trash, trash, bill, trash” but something more like “trash, trash, bill, oooooooh.” There’s a lot to consider before getting creative on a mailed piece: Can it be any shape? How small or large can it get? How much postage does this bad boy need? (more…)
By Linda Jackson, APR, account director
Some people have MBA after their name, others CPA or LEED. For me and my profession, it’s APR. In October 2009, I became one of only 5,000 public relations professionals who hold the APR mark, which stands for Accreditation in Public Relations.
Although Borshoff doesn’t require it, our agency places a high value on professional accreditation and advanced degrees. All four of our principals and several of the account staff have earned Accreditation or an advanced degree (or both). In fact, Borshoff has more accredited professionals than any other agency or company in Indiana. (more…)
By Susan Matthews, APR, principal
It’s Thanksgiving week, and I have a lot to be thankful for during these challenging economic times. Professionally, I’m grateful that our public relations and advertising agency is solidly in the black.
Personally, I’m eagerly anticipating the arrival of 22 family members over the next few days. My husband and I are well-seasoned when it comes to roasting a turkey and making all the sides. That is, we’re experienced preparing for a group of seven or 10.
This Thanksgiving is different. When I add in breakfasts as well as Wednesday and Friday dinners, I figure we’ll be serving a grand total of 123 meals. Gulp.
I must admit, about a month ago the challenge seemed daunting. More than 100 meals for family and friends aged 4 to 82. We have just one oven. We didn’t yet have a plan. For me, that’s scary stuff.
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