By Emily Collins, account manager
Lavish parties, high-profile celebrities, an outdoor zip line – the city of Indianapolis is transforming in front of our eyes and I, for one, couldn’t be more excited. I look forward to enjoying the ultimate fan experience in Indy and want to be able to share that with others, both in Indy and around the country. So how do all of the fans come together to do this? They buzzfunnel.me!
By Keesha Richardson, account manager
Most businesses and brands have a Facebook page these days. But simply having a page isn’t enough. You need to know what to do with the account once it’s created. Recently, I watched a webinar that challenged the way I think about social media marketing.
Facebook has 750 million users and half of them log in every day so there’s definitely potential to strengthen your customer base. But how? Here are a few tips I learned that anyone can do to enhance social media marketing efforts.
By Jackie Koumpouras, account associate
Do thank your new followers personally. People decide to follow for a reason; they think your tweets are interesting. Manners shouldn’t stop at your computer screen.By Josh Taylor, graphic designer
Google and I have had a mixed history. Gmail was love at first sight, Buzz never got off the ground, Docs is brilliant, and Wave came in and was washed up. For as many innovative, successful ideas as they’ve brought to the table, there have also been a few bombs.
On June 28th, however, they may have released a gem that could even turn their failures into successes. Google+ is the latest social media platform to hit, competing directly with Facebook. Certainly the privacy issues plaguing Facebook will make the fight a little less lop-sided, but Google+ can stand on its own regardless.
By Katie Linville, production artist
Everyone is talking about Facebook incorporating video chatting into its repertoire of ways to connect with friends online. All Facebook users can access this new feature in the chat tab at the bottom of the Facebook page.
By Linda Jackson, APR, senior account director
Is the Society for New Communications Research (SNCR) on your radar? Until earlier this month, it wasn’t on mine. How could I have missed the think tank commonly called “snicker?” After all, one of the founding fellows is social media guru Shel Holtz. I learned about SNCR at the PRSA Digital Impact Conference in New York City, where several of its fellows presented on the latest in digital trends and award-winning case studies.
By Susan Matthews, APR, principal
I recently returned from the annual IPREX meeting in Washington, D.C., where I enjoyed the collegiality of our partners from around the world and picked up plenty of good information along the way. IPREX is an international network of independent public relations and communications agencies, so meetings always offer great discussions about creative ideas on how to run our companies.
During the D.C. meeting, we also heard from several presenters ranging from a Reuters deputy bureau chief to a social media pro to a political columnist. Below are some interesting data points and insights. (more…)
By Mark LeClerc, creative director
Here’s a non-news flash: At 600,000,000 users and growing, Facebook offers marketers the potential to reach large amounts of consumers.
It’s the “how” of reaching audiences that spurs countless discussions, debates and arguments.
Help has arrived, however, from Facebook itself. With the creation of Facebook Studio, advertising agencies and marketing professionals can get a glimpse of how brands big and small are using the world’s leading social media site to sell their wares.
By Kathleen Szot, account manager
“Information overload” is the subject of a recent article in The Telegraph, a UK newspaper. The article discusses the findings of a USC research team that set forth to amass all forms of media stored and sent in the world – from movies and books to e-mails and text messages.
The study concluded that in 1986 the average person received roughly 40 newspapers’ worth of information each day; in 2007, this figure leapt to 174.
For those of us who are active participants in the digital age of smartphones and social media, “overload” may be an understatement. How do our minds process it all? Reading with 
purpose and filtering information for significance becomes critical.
Reading with purpose is particularly relevant for one aspect of client service in which I engage on a daily basis: media monitoring. We scan print, online, TV and radio media for content with relevance to our client’s products, brand and industry. On any given day, our team receives hundreds of articles via search engines that seek out specific key words.
Searching for key words is a good place to start, but I’ve learned that developing your own filters is important in preventing information overload. Here is what I look for when reading for work or pleasure: (more…)
By Jackie Koumpouras, account associate
As a member of Borshoff’s social media team, I try to stay up to speed on the latest and greatest offered on social networks. Recently I downloaded the newest edition of TweetDeck and was informed that I had the chance to break the microblogging barrier by going over the 140 character limit. “Hmm…” I thought. As much as I like the idea of being clear and concise in tweets, TweetDeck now encourages me to forget all that. Introducing Deck.ly.
Sometimes it’s hard to say everything you want in a short space. Deck.ly allows you to complete that thought. The Twitter Team at Borshoff wasn’t too sure if we should embrace or reject the new benefit. So we decided to see what it has to offer and/or what issues we would run in to. (more…)
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