By Mark LeClerc, creative director
Sometimes the path is just as interesting as the destination. That’s why we turned the camera around when filming our recent television spots for the newly rebranded Franciscan Alliance. If you’d like a glimpse of the process, just watch our Making Of video below. And if you haven’t seen the spots on air, don’t worry. They’re at the end of the video. And that’s a wrap.
By Emily Collins, account manager
The University of Notre Dame recently partnered with Borshoff to develop the UpRight! campaign, which promotes aerial lift safety awareness for universities, colleges and high schools. The integrated campaign included the development of several key pieces, including a central website that offers a video introduction to aerial lift safety considerations, as well as video segments and tips on four key areas of lift safety: the Right Setup, Right Training, Right Weather Information and Right Safety Contact.
The website also features a downloadable fact sheet and posters, including one that encourages schools to input their official adopted wind limit, to post in areas where aerial lifts will be used. The UpRight! campaign launched on August 26.
Check out some of the campaign elements: (more…)
By Karen L. Alter, ABC, senior vice president
Branding is certainly not a new topic, but one that continues to get a lot of buzz as more and more companies understand the value of a strong brand, strive to differentiate themselves and work to remain competitive. (more…)
By Steve Beard, creative director
Borshoff client Rose-Hulman Institute of Technology’s Homework Hotline provides free math and science homework help to Indiana students in grades 6–12. Many of the students who call the Homework Hotline are repeat callers. But for students who have never called, a fear of the unknown is often their biggest obstacle.
To tell the Homework Hotline story, Borshoff needed a medium that would communicate quickly and convey the personality of the organization and its tutors. We recommended video because it has emerged as the medium of choice for sharing information on the Internet.
By Andrea Farmer, APR, account manager
“Any hobbies?”
“Genetics. It started when I was eight years old, and I wanted to genetically alter myself into a mermaid.”
This was just one of the fun facts we learned while interviewing tutors during a video shoot Tuesday for Rose-Hulman’s Homework Hotline, one of Borshoff’s longtime clients. The Homework Hotline provides free math and science homework help to Indiana students in grades 6-12.
A few of my colleagues and I spent the day at Rose-Hulman Institute of Technology’s beautiful campus. We directed our videographer Brian Wells as he shot B-roll footage for media use and more informal footage for video vignettes to be posted on Homework Hotline’s Facebook page and website.
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