Borshoff Success Qualities

Success Qualities*

*Not all qualities apply to all positions

The profession

• Embraces integrated communications approach.
• Account side: Deep understanding of public relations and marketing communications, with a broad understanding of advertising and design, or
• Creative side: Deep understanding of advertising and design, with a broad understanding of public relations and marketing communications.
• Administrative side: Broad understanding of public relations, marketing communications, advertising and design.

Key qualities

• Self-motivated
• Strategic approach to problem solving
• Loves to learn new things; inquisitive
• Ability to grasp concepts quickly
• Big picture thinker, creative and detail-oriented
• Hardworking; willing to put in extra time and energy when needed
• Appreciates variety and is energized by client contact
• Highest ethics
• Takes stock in mistakes made, learns from them, and moves on (resiliency)

Skills/experience

• Research, planning, strategic implementation, evaluation
• Clear, concise, persuasive writing and editing; proofreading
• Clear, concise, persuasive presentation of spoken information and ideas
• Media relations, crisis communications, branding, events, etc.
• Understanding of creative and production process (print, online, broadcast, outdoor, non-traditional)
• Knowledge of Indiana, the players, the culture
• New business development (proposals, presentations)

Team player

• Highly collaborative (welcomes input; contributes ideas in both individual and group settings)
• Highly accountable (able to explain actions and outcomes)
• Communicates frequently with co-workers; works well in a “high-need-to know” environment
• Inspires others; helps others succeed, grow and improve; cares about co-workers
• Willing and able to take leadership role when appropriate, models good behavior
• Develops and maintains cooperative, constructive working relationships with clients and other Borshoff team members

Strategic counselor

• Balances strong listening skills with confidence to provide counsel
• Brings, shares ideas (a problem solver with good intuition, , notices things, makes connections)
• Makes it better, faster, more efficient – as appropriate
• Anticipates needs, outcomes
• Knows how business works (business and financial literacy)

Project manager

• Takes responsibility for A to Z implementation
• Defines success up front, then works to success
• Manages time well; able to balance multiple deadlines/priorities
• Manages budgets (time and dollars)

Service oriented

• Adapts demeanor to match the client situation; picks up on verbal/non-verbal cues
• Flexible; switches gears easily
• Manages expectations: communicates frequently, anticipates client’s needs, provides considerable feedback
• Anticipates problems and brings them to the client’s attention; no surprises
• Can-do attitude; tries not to use the word “no” (tells what he or she can do versus can’t)
• Interested, friendly, enthusiastic, courteous
• Cares about results and client success; client knows he/she cares
• Makes each client feel that Borshoff has only one client!
• Treats colleagues with respect

Upholds Borshoff values

• Respect
• Client-focused service
• Loyalty and teamwork
• Creativity
• Knowledge
• Hard work
• Adaptability
• Community
• Integrity

Value-added qualities

• Agency experience
• Brings ethnic or cultural diversity
• Fluent in Spanish or second language
• Strong community connections to support business development efforts
• In-depth knowledge of targeted industry (health care, education, utilities, pharmaceuticals)