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Through a grant from Lilly Endowment, The Children's Museum of Indianapolis gave away nearly 100,000 free tickets to students and teachers to visit the museum as they hosted the international exhibit Tutankhamun: The Golden King and the Great Pharaohs. To promote this unique, educational opportunity, the museum enlisted Borshoff to plan a special evening for superintendents and principals from across the state to spread awareness of the free field trips.

RESULTS: More than 3,000 superintendents and principals were invited to the event and approximately 300 attended. In addition, all of the free student and teacher tickets for the exhibit were distributed within two months.