City National Bank

• Carle Foundation Hospital
• City National Bank
  • Small business
  • Local branches
  • Employee communication
  • Product promotion direct mail
• Conrad Indianapolis
• Marian’s Adult Programs
• St. Francis Hospital & Health Centers
• Starbucks

Best Free Checking is the mainstay of City National Bank's retail banking offerings. We design six direct mailers a year to promote this popular product. Each mailer features a unique free gift, while presenting key benefits in a consistent and engaging manner. This visually impactful series consistently generates strong response rates, measured in new customer accounts.

RESULTS: Four percent of the target audience opened new accounts.