Carle Foundation Hospital

• Carle Foundation Hospital
  • Community Benefit
  • Case statement
  • Sports Medicine
  • Web sites
  • Nurse recruitment
  • Emergency Department
• City National Bank
• Conrad Indianapolis
• Marian’s Adult Programs
• St. Francis Hospital & Health Centers
• Starbucks

Listen to the radio spot:

"Everyone, Everywhere, Every way" was developed to brand Carle Foundation Hospital's community outreach efforts. The goal is to make Carle's charity programs and services highly visible to the people of Champaign-Urbana and to validate the hospital's nonprofit status. Elements included logo, print ad series, community benefit report and radio advertising.

RESULTS: Informal comments from patient advisory council members, community leaders and health care providers have been very positive. The effectiveness of this campaign will be part of Carle's 2008 consumer survey, gauging if the hospital has been able to improve its perception as a charitable institution.