Carle Foundation Hospital

• Carle Foundation Hospital
  • Community Benefit
  • Case statement
  • Sports Medicine
  • Web sites
  • Nurse recruitment
  • Emergency Department
• City National Bank
• Conrad Indianapolis
• Marian’s Adult Programs
• St. Francis Hospital & Health Centers
• Starbucks

The Emergency Department campaign targeted area college students to create top-of-mind awareness for the hospital and to educate students as to when they should use the ER instead of the campus health center. Elements included bus posters (interior and exterior), Web banner ads, interactive Web site and print ads.

• Generated more than 2,000 Web hits
• Increased student traffic to the Carle ER by 3.5%
• The campus paper satirized the campaign in an editorial cartoon, drawing even more attention to the campaign
  

Visit the Carle Emergency Department Web site.