Media relations

Borshoff's media relations work garnered more than 240 media hits from January to March 2006:

  • 6.5 million broadcast impressions
  • print coverage reaching nearly 3.3 million people (based on print circulation).
  • total advertising value of nearly $796,000
  • four Indianapolis Star articles in March, including two front page stories
  • live opening day coverage on all four local television stations
  • more than 2 hours and 45 minutes of broadcast (television and radio) coverage during the opening week
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