Community ads
As part of IPL's rebranding initiative, Borshoff developed a campaign to build awareness among political leaders, regulators and local organizations around IPL's overall commitment to the community. The campaign features bold, contemporary illustrations and runs in event programs and other collateral materials, informing and inspiring others to join IPL in supporting the community.
The campaign was the recipient of one of three special Judges' Awards at the 2010 ADDY Awards. See our blog entry about the honor.