TV campaign

• Homework Hotline
• Hoosier Park Racing & Casino
• Wishard
• RW Armstrong
• IYI
  • Radio campaign
  • TV campaign
  • Web ads
  • Starter Kit
• Indianapolis Power & Light
• City National Bank

The TriptoCollege.org TV spots adopted a peer-to-peer approach, featuring parents straight-talking with other parents, sharing their own experiences while planning for college. The parents give personal advice and explain how TripToCollege.org made the process easier. The spots ran in local markets throughout Indiana on the Comcast cable network.