RW Armstrong
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Headquartered in Indianapolis, RW Armstrong is a global engineering/architectural firm. Borshoff worked with its marketing team to re-brand the company to reflect its rapid growth and international exposure. Borshoff created a brand strategy, including a brand promise, position statement and key messages. The brand was expressed visually with a new logo and tagline, corporate identity guidelines, international business system, proposal package, Web site, capabilities piece, corporate brochure, advertisements and recruitment materials.
Since the launch of its new brand, the company has tripled its workforce and negotiated and landed new multi-billion dollar projects.