Starbucks

• Carle Foundation Hospital
• City National Bank
• Conrad Indianapolis
• Marian’s Adult Programs
• St. Francis Hospital & Health Centers
• Starbucks
  • Media relations
  • Special events

Borshoff created a systematic internal approach for new store openings that facilitated media relations efforts and dramatically increased the number of media placements. We also focused on media tactics for seasonal programs and special events to increase sales and attendance.  

RESULTS: The Starbucks "Mid-America" region received regular and ongoing print coverage in the hundreds of cities that are home to Starbucks coffeehouses. In the top seven cities in the Mid-America region, we were able to pursue and obtain even more extensive print and broadcast coverage.