Conrad Topping-Off

• Advertising
• Branding
• Logos
• Web and Interactive Media
• Collateral
• Media Relations
• Crisis Communication
• Grassroots/Advocacy
• Special Events
  • The Children’s Museum of Indianapolis
  • Conrad Topping-Off
  • Indianapolis Cultural Trail
  • St. Francis Mooresville Grand Opening
  • Starbucks
• Specialized Training

On June 16, 2005, Indianapolis' first true luxury hotel — the Conrad Indianapolis — lifted the final beam into place. A centuries' old tradition originating in Europe, the topping-off ceremony signifies the birth of a new building and is considered good luck for everyone involved. Conrad Indianapolis turned to Borshoff to coordinate the ceremony, dignitaries and media surrounding the event.

RESULTS: More than 400 city and business leaders, construction team members and other attendees joined in the celebration. In the days leading up to and following the topping-off ceremony, Borshoff garnered 91 media hits, including a front page story in the Indianapolis Star, totaling more than 1.75 million broadcast impressions and print coverage reaching nearly 3.6 million people.