Indianapolis Zoo Media Relations

Borshoff partnered with The Indianapolis Prize — the world’s leading award for animal conservation — to garner media coverage from coast to coast, including USA Today, National Geographic Weekend, CNN Radio, Voice of America, National Public Radio, National Geographic, KGO-TV in San Francisco, as well as media outlets in Bermuda, New Zealand and Africa. In 2008, Borshoff garnered more than 385 media placements and reached an audience of more than 123.6 million people. To date, the 2010 campaign has generated more than 774 media placements and 583 million media impressions.

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