Demystifying the Media
Demystifying the Media
Our media training program coaches your company's communicators on working successfully with the media, from handling difficult questions to understanding the story from the reporter's point of view. The program, available as a full-day session or a half-day overview, is customized to your organization's key topics. This training program can be conducted at your site or at our office.
Topics covered in "Demystifying the Media" include:
- The power of good media relations
- What is news? — how news stories develop is key to interview success
- The differences among media — how different types of media look for different angles
- Working with the media — how coverage is determined and how reporters operate
- How to prepare for an interview — the right kind of preparation can make or break an interview
- Developing communications objectives and practice — what to say and how to say it
- Your rights in an interview — you are in charge
- Practice interviews in various settings
And, if your executives have the basics down and just need to practice, we can do that too. We customize our basic program to fit the needs of our clients.