03 / 03 / 2014
Boot Camp, the Borshoff Way
8 / 26 / 2011
By Susan Matthews, APR, principal
Dan Gillmor, an editor at The Guardian, argues that the ghostwritten op-ed is “an unacceptable deception.” I beg to differ.
If you follow two simple rules, there is no deception.
That said, sometimes the actual writing is best left to professional writers. When? When the bylined author does not have time to craft a clear, persuasive piece. Or, when writing is not the opinion leader’s strength.
To me, it’s that simple.