Insights about “ghostwriting”

8 / 26 / 2011

Ghostwritten op-eds: truth or deception?

By Susan Matthews, APR, principal

Dan Gillmor, an editor at The Guardian, argues that the ghostwritten op-ed is “an unacceptable deception.” I beg to differ.

If you follow two simple rules, there is no deception.

  • The ideas must be the ideas of the person whose byline appears.
  • The person whose byline appears must review and approve – completely own – the content of the op-ed.

That said, sometimes the actual writing is best left to professional writers. When? When the bylined author does not have time to craft a clear, persuasive piece. Or, when writing is not the opinion leader’s strength.

To me, it’s that simple.

The views expressed by this employee blogger are not necessarily the views of Borshoff, Inc.

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