Borshoff

Insights about “media”

5 / 18 / 2011

Do we need another think tank?

By Linda Jackson, APR, senior account director

Is the Society for New Communications Research (SNCR) on your radar? Until earlier this month, it wasn’t on mine. How could I have missed the think tank commonly called “snicker?”  After all, one of the founding fellows is social media guru Shel Holtz. I learned about SNCR at the PRSA Digital Impact Conference in New York City, where several of its fellows presented on the latest in digital trends and award-winning case studies.

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