03 / 03 / 2014
Boot Camp, the Borshoff Way
5 / 18 / 2011
By Linda Jackson, APR, senior account director
Is the Society for New Communications Research (SNCR) on your radar? Until earlier this month, it wasn’t on mine. How could I have missed the think tank commonly called “snicker?” After all, one of the founding fellows is social media guru Shel Holtz. I learned about SNCR at the PRSA Digital Impact Conference in New York City, where several of its fellows presented on the latest in digital trends and award-winning case studies.