03 / 11 / 2014
Labor of Love Becomes Best of Show
2 / 03 / 2011
By Linda Jackson, APR, senior account director
Mark Suster, an expert I follow on Twitter, recently posted a blog about how startups can best use PR firms, which got my attention because I’m passionate about both PR and startup companies. Most of his advice was spot on, especially from the entrepreneur’s perspective. Relationships are the hinge on which all things work. Not only is it necessary to develop relationships with journalists whom you hope will cover your new venture, but also develop relationships with the person promoting your company on your behalf, whether that person is in-house or an extension of your team. (more…)
1 / 25 / 2011
By Amanda Payne, account manager
Recently, I had the opportunity to attend IPREX’s Global Leadership Conference. IPREX is an international association of independent communications agencies. Essentially, it means that Borshoff, and our clients, have access to a network of more than 65 independent agencies, in 30 countries, with 90 offices around the world.
This year’s conference focused on the idea of “PR 20:20—Envisioning and becoming agencies of the future.” Together, with other account managers from around the country (and London!) I brainstormed about ways that our agency can continue to adapt and evolve as the world around us evolves. (more…)
1 / 03 / 2011
By Jackie Koumpouras, account associate
2010 marked my first year as a full-time professional at Borshoff. I learned something new every day, developed my communications and business skills, and discovered personal and professional strengths—as well as areas of improvement.
With a year under my belt and 2011 upon us, I know exactly what my 5 PR resolutions are for the new year: (more…)
10 / 07 / 2010
By Linda Jackson, APR, account director
An interesting article was posted to the Bulldog Reporter site yesterday about the growing influence of social media and need for PR practitioners to keep up. Three take-aways pulled directly from the article:
8 / 25 / 2010
By Chad Mertz, account manager
I thought I had filled out my last timesheet. I thought the days of three client events happening simultaneously were in my past. I saw greener pastures with dancing bears, giggling children and double rainbows.
Let me explain. I began my career in an agency setting. Even before I graduated from Indiana University, I was working full time in the world of client acquisition and service. And don’t get me wrong—I loved it.
But after awhile, I felt the need to explore other avenues.
So when my wife and I moved to Cincinnati for her job, I decided that was the time to make a change. I met an amazingly talented and energetic woman who would eventually become my boss and introduce me to the truly fascinating world of museums.
After a wonderful stint at Cincinnati Museum Center, we moved back to Indiana where I signed on for a temporary gig at The Children’s Museum of Indianapolis. Both organizations are remarkable and I highly recommend a visit to either, regardless of your age.
3 / 22 / 2010
by Bill Lovejoy, vice president
On Friday, the Borshoff hallways were buzzing with more voices than usual when we welcomed 15 college students who were participating in the first American Marketing Association (AMA) Marketing 360 event to our agency. The students are marketing, public relations and communications majors from schools across Indiana, including Ball State, Indiana Wesleyan, the University of Indianapolis and more.
How do you keep 15 college kids engaged for more than an hour? In our case, after giving them an office tour, five Borshoff staff members told the students a little about our widely different careers and what makes them challenging, interesting and fun. And since we were a diverse bunch (including our founder Myra Borshoff Cook and others who represent account management, events, public relations and art direction), we had a blast telling the students different stories about why we love what we do. (more…)
3 / 18 / 2010
By Jennifer Regnier, account coordinator
During March, people with disabilities, families, schools and others will celebrate Disability Awareness Month statewide with community events, school assemblies, classroom curriculum and other activities.
Led by the Indiana Governor’s Council for People with Disabilities, this year’s Disability Awareness Month features the theme “Free Your Mind.” The campaign inspires Hoosiers to embrace the differences of adults and children with disabilities – a group that represents nearly 20 percent of Indiana’s population.
Each year, Borshoff works with the Council to develop a unique theme for Disability Awareness Month and produces campaign materials. This year’s materials feature people of different ages and ethnicities – with and without disabilities – lying on the grass and gazing at the sky with optimism and enthusiasm. The text reminds us that by embracing people’s differences, we open ourselves to a world of new possibilities. When we free our minds and see the potential inside everyone, we’ll expand our horizons – and our circle of friends.
2 / 23 / 2010
by Jennifer Dzwonar, APR, principal
I was elated when I learned that the Indianapolis Cultural Trail will receive a $20.5 million TIGER (Transportation Investment Generating Economic Recovery) grant from the federal Department of Transportation. This means the Trail, which will be an eight-and-a-half-mile urban bike and pedestrian path connecting various downtown cultural venues, can now be completed in the next two years.
2 / 03 / 2010
By Josh Taylor, graphic designer
As a graphic designer at an advertising and PR agency, I’m charged with finding creative ways to send information on behalf of our clients. While it’s becoming increasingly rare to send direct mail, it still happens. The problem with direct mail is it’s often as well received as a telemarketing call – except instead of being hung up on it gets thrown away.
And that’s the challenge: make the mailer so interesting that the recipient’s gut reaction isn’t “trash, trash, bill, trash” but something more like “trash, trash, bill, oooooooh.” There’s a lot to consider before getting creative on a mailed piece: Can it be any shape? How small or large can it get? How much postage does this bad boy need? (more…)
1 / 26 / 2010
By Linda Jackson, APR, account director
Some people have MBA after their name, others CPA or LEED. For me and my profession, it’s APR. In October 2009, I became one of only 5,000 public relations professionals who hold the APR mark, which stands for Accreditation in Public Relations.
Although Borshoff doesn’t require it, our agency places a high value on professional accreditation and advanced degrees. All four of our principals and several of the account staff have earned Accreditation or an advanced degree (or both). In fact, Borshoff has more accredited professionals than any other agency or company in Indiana. (more…)