Insights about “public relations”

1 / 08 / 2015

LinkedIn Etiquette

blog-1.7.15Social media connects the world in amazing ways. With the tap of your smartphone or click of the mouse, you can keep tabs on your best friend, favorite celebrity or former flame (hey, no judgment here!).

The rules of engagement for Facebook, Twitter, Instagram and similar social networking sites are pretty informal. But LinkedIn is designed to be different. LinkedIn’s mission is – in its own words – to connect the world’s professionals to make them more productive and successful. It’s business-oriented, and typically, subscribers use it to connect with people with whom they’ve had some type of professional or academic interaction. But in recent months, I’ve noticed a shift. I’m slowly starting to receive invitations to connect from people who I’ve never met. Never went to school with. Never crossed paths with. Nothing.

This got me to thinking: when is it appropriate to extend an invitation to connect? Though there are no strict rules of engagement, I still believe there are some basic questions that should guide our LinkedIn behavior:

  • Will this person know who I am?
  • Is this person a coworker, past or present?
  • Is this someone I met while at school?
  • Did I meet this person at a professional conference, workshop, etc.?

If you can answer yes to any of these, then I believe it’s okay to click on the invite button.

Generally speaking, there’s little to no value in connecting with someone to whom you have no connection professionally, academically, socially or otherwise.

Of course, there are grey areas. For example, what if your new contact is a client or new business prospect?

Then, it depends. I believe you have to gauge the temperature of your interaction; assess whether you think he or she is open to connecting.

Anytime you choose to send someone a LinkedIn invitation, I recommend including a note that indicates why you’d like to connect, especially if it’s not immediately obvious to them. But remember, just because you send them the invitation, they’re still under no obligation to accept it.

Are there any other LinkedIn etiquette tips you’d like to share?

The views expressed by this employee blogger are not necessarily the views of Borshoff, Inc.

12 / 11 / 2014

Cheers! Now, Coffee or Beer?

blog-12.11.14Our beverage of choice in most brainstorms is coffee, but what if we changed things up? Could that make our ideas better?

I recently came across an interesting infographic  that outlined how our brains react to different beverages—the beverages being two of my favorites, coffee and beer.

The infographic, which is based on an article by Mikael Cho, explains how when we imbibe, alcohol hits our cerebral cortex, which controls our conscious thoughts, languages and interactions, and frees up our brains from everyday distractions. He argues that this extra brain space allows us to make deeper connections and develop more creative ideas.

On the flip side, the infographic shows how when we consume coffee, the caffeine binds with adenosine, which plays an important role in processes such as energy transfer, and we become more energized and focused.

Of course, the everything-in-moderation rule applies here, as benefits (obviously) decrease if you drink too much of either beverage. And no, I am not advocating for full bars at work and drinking at 10 a.m., but maybe we can take this Draper-esque theory and put it to good use.

If it’s helpful to drink beer when searching for initial ideas and brainstorming, why not have brainstorm sessions at a local pub at the end of the workday? Then, we can leave the coffee to work its magic the next morning when we carry out the tasks that resulted from the brainstorm.

And with the news of Starbucks bringing alcohol to their stores, maybe it’ll become a one-stop shop for happy hour brainstorming and early morning multitasking.

This holiday season, please brainstorm responsibly.

The views expressed by this employee blogger are not necessarily the views of Borshoff, Inc.

12 / 02 / 2014

Beauty in the struggle

blog-12.2.14“It might be that in life we want to avoid tension as much as possible, but in successful art, tension is crucial.” – Gabriel Boray, artist and teacher

I spend a lot of my time assisting organizations with Crisis Communications. Because some people aren’t comfortable referring to their situations as crises, we often refer to it as Issues Management. Whatever you call it, it’s a key component of public relations, and its importance is appreciated now more than ever before. Leaders know that how an organization handles a challenging situation speaks volumes to employees, customers, constituents and stakeholders and can affect an organization’s reputation for months, years and decades to come.

As I’m working on crisis situations – participating in conference calls, writing messaging, scanning media coverage – I often find myself looking at this painting in my office (see photo). It’s richly painted in bright oils by my friend (and, in some circles, renowned artist), Christine Drummond (, and its title is The Swamp. When I purchased it, I saw it as a glorious retreat from the everyday – the figures pushing small boats amidst rich vegetation and pools of water. Now, I often use it as a focus spot – a place to discern the best approaches to handle a challenging situation.

Tension in art is desirable. Tension in any organization with humans is inevitable. If we handle it correctly, we can use the tension, crisis, challenge or issue to make our organizations stronger – with better processes, more effective communications, and/or enhanced relationships. Many companies, including our own, have made themselves better as a result of a crisis. I don’t enjoy seeing people go through a hard time, but I do enjoy helping people get through it.

Tension in brush strokes makes for more interesting artwork. In life, finding the opportunities in the tension can be a thing of beauty.

The views expressed by this employee blogger are not necessarily the views of Borshoff, Inc.

11 / 06 / 2014

What is Diversity?

Blog 11614Diversity. It’s not that big of a word, but it can have a large meaning. I’m a member of the Borshoff Diversity team, and our definition includes differences of race, ethnicity, sexual orientation, lifestyle, age, disability, religion and culture. In other words, unless you’re a clone, you are different from every other person — even identical twins can have differences. But, the subtle differences aren’t enough for us.

The Borshoff Diversity team’s goal is to create and maintain a widely diverse workplace. We are an advertising, branding and public relations firm. In order to continue to grow and provide superior service to our clients, we need diversity. We can’t keep going down the same paths, going to the same well, beating the same dead horse, using the same euphemisms, etc. In order for us and our clients to survive and thrive, we need input that comes from different perspectives. Otherwise we risk being relegated into a niche operation that will earn the reputation of being good at only one thing.

We actively search out diversity in our hiring process. In fact, we started a Diversity Internship Boot Camp (that was recently named “Best PR Firm Diversity Initiative” by The Council of Public Relations Firms and PRWeek) to help with our recruiting efforts.

And you know what we’ve found out? Diversity works. Every member of the Borshoff family brings a little something different to the mix. And a diverse group can be very successful. Just ask our clients.

The views expressed by this employee blogger are not necessarily the views of Borshoff, Inc.

10 / 23 / 2014

Borshoff earns Diversity Distinction in PR Award

Agency’s internship boot camp teaches minority college students how to stand out, succeed

INDIANAPOLIS – Borshoff’s Diversity Internship Boot Camp has been named “Best PR Firm Diversity Initiative” by The Council of Public Relations Firms and PRWeek.

The Diversity Distinction in PR Awards honor excellence in leadership and promoting ethnic diversity within the public relations sector. The awards were announced Oct. 22 at the Council of PR Firms annual dinner in New York City.

Borshoff launched its inaugural Diversity Internship Boot Camp in 2014. This half-day program for minority freshman and sophomore journalism, public relations and communications students included interactive sessions on standing out as internship candidates, how to build resumes and portfolios, and an overview of skills needed to work in PR/communications.

Diversity Internship Boot Camp also featured a diverse panel of local communicators who shared their internship experiences, professional journeys and career advice.

“We have a long-standing commitment to diversity, and our Diversity Internship Boot Camp is the most intentional representation of our goal to grow the pool of qualified minority internship candidates and ultimately to increase the number of minority employees on staff,” said Borshoff Managing Principal Susan Matthews.

The panel of judges for the awards was comprised of a diverse group of respected professionals working in the fields of communications and diversity and inclusion, chaired by the editor-in-chief of PRWeek. Other award categories were Best Community Initiative; Best In-House Diversity Initiative; and Diversity Champion.

Borshoff’s Diversity Internship Boot Camp is part of the company’s diversity program. This overall initiative helps the agency create and maintain a diverse workplace where individual differences including race, ethnicity, sexual orientation, lifestyle, age, disability, religion and culture are embraced and valued.

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About Borshoff

Borshoff is an Indianapolis-based advertising and public relations agency whose professionals deliver results through strategic, creative solutions. Founded in 1984, the agency’s 57 employees work with more than 70 clients in a variety of industries. Borshoff is a partner in IPREX, an international partnership of independent communications firms. In 2014, Borshoff was again named a Best Place to Work by the Indiana Chamber of Commerce.

The views expressed by this employee blogger are not necessarily the views of Borshoff, Inc.

10 / 09 / 2014

30 years of cool

All rights reserved Kevin Foster

Whether something is “cool” is a personal opinion. It’s subjective. And, it changes with time.

Throughout my 15 years at Borshoff, I have described the agency as a vibrant and creative place with a special culture, highly talented professionals and outstanding leadership. Simply put: It’s a cool place to work. This month, Borshoff celebrates three decades in business. Here are some fun facts that make Borshoff pretty cool.

  1. Our client work has reached all Indiana counties. And, it’s national and global, too – taking us as far as Puerto Rico, China, Spain, Italy and Germany.
  2. We have a knack for hiring people with the same name: Multiple Jennifers, Lisas and Adams – even two Myras!
  3. Some days you can catch the sweet smell of baby powder or hear adorable cooing sounds. That’s because Borshoff offers a Bring Your Baby to Work program to employees who are new parents. Fourteen “graduates” and counting.
  4. Our secret weapon for networking is Erik Johnson, our senior principal. At nearly 7 feet tall – viewable from across any meeting space – he’s a magnet to business leaders.
  5. Borshoff pros are among the best in the business, with 11 accredited professionals.
  6. The firm has been a women-owned business (WBE), since 1999.
  7. Headquartered in Indianapolis’ oldest skyscraper, Borshoff’s offices are modern and bright. Office and meeting spaces were designed with input from Borshoff employees – tapping into our immensely talented creative professionals.
  8. Nearly all of the artwork displayed throughout Borshoff is local. Much was created by Herron School of Art students, with whom we collaborate and recognize at the Borshoff Annual Gallery Show + Awards.
  9. Around here, blue jeans aren’t just for Fridays. They’re OK any day of the week, using good judgment for meetings and events.
  10. Same goes for sports jerseys. We’re proud to call a number of Indiana’s major sports teams our clients.
  11. When the Colts won the 2006 Super Bowl, Founding Principal, Myra Borshoff Cook helped plan the city’s celebration while on the airplane ride home from the game. Seconds before the celebration began, a Borshoffer sprinted across the RCA Dome to deliver a customized CD of music to the organizers.
  12. Recently, the agency shared in the excitement about Indiana musician Josh Kaufman, who met success and fame on The Voice. A few of us helped coordinate Josh’s homecoming celebration and designed a limited-edition poster commemorating his headlining performance at Jazz Fest.
  13. In 2003, the firm was honored to help client Langham Logistics coordinate a special visit from President George W. Bush, who was in town to discuss tax incentives. Managing Principal Susan Matthews recalls intense media interest and this request from a reporter: “Susan, I’m begging you. Please, get me an interview.”
  14. As Hoosiers, we’ve experienced our share of severe storms. Borshoff jumped in to help with communications and operations for Franciscan St. Francis after the historic 2002 south-side Indy tornado, as well as the One Indiana Square building after it was hit with damaging winds in 2006. In 1992, a tornado took part of the roof off the N. Meridian St. building where Borshoff’s offices were located at the time.
  15. Communicating important information to the community is a high priority and a rewarding part of our work – like helping connect Indiana students to free math and science help through Rose-Hulman’s Homework Hotline, communicating about Evansville’s massive city-wide sewer infrastructure project, or spreading the message of awareness and inclusion for people with disabilities for the Indiana Governor’s Council for People with Disabilities.
  16. And, sometimes, it’s even glamorous, like orchestrating the dazzling Conrad Indianapolis grand opening’s white-tie Viennese Ball and public street spectacular, featuring the Lipizzaner stallions.
  17. Through it all, we genuinely enjoy each others’ company. We laugh at every staff meeting and Borshoff social gathering. I mean, really crack each other up. Often, it doesn’t feel like work.
  18. And, speaking of staff meetings, for as long as anyone can remember, we have started them with a creativity exercise for idea-generation and team-building.
  19. Clients often comment on the Borshoff team’s nice rapport and how we bring that energy into their workplaces and to their projects.
  20. While we like to have fun, our hard-working professionals go to great lengths to ensure our clients achieve their communications and business goals. No task is too small. No detail unexamined. No hour too late.
  21. Grounded in strong public relations roots, Borshoff has become known as a full-service agency with a balanced approach to advertising, branding and PR. This is due, in large part, to guidance and vision from Principal Karen Alter, who has helped grow our creative services, which today represents 50% of the company.
  22. Ten years after the agency was founded, there were 21 employees. A decade later we counted 28. And 57 professionals work at the agency today.
  23. About a quarter of our current staff members were not yet born when Borshoff was founded.
  24. If you’ve worked at Borshoff for five years, you’re practically a rookie. Nearly 25% of our employees have been with us for at least 10 years.
  25. That’s because there’s an entrepreneurial spirit that enables room for professional growth and an opportunity to design your career path at Borshoff.
  26. The people who work here have strong character and do the right thing… when nobody is looking.
  27. That strong commitment to high ethical standards coupled with round-the-clock client service are reasons why Borshoff professionals, like Principal Jennifer Dzwonar, are on Indiana organizations’ speed dial when there’s a crisis.
  28. Our generous employees volunteer hundreds of hours each year, serving on community organization boards and committees, and through their personal financial contributions have made the firm a United Way Company that Cares for two decades.
  29. We’re competitive and love a good challenge. Just ask our Corporate Challenge team.
  30. And, finally, we’re an agile and adaptable crew. Variety is the spice of life for Borshoff professionals, who work with organizations in many industries and for whom every work day is different.

Staying successful in business means embracing change. Whatever changes come our way, Borshoff is well positioned to keep its cool.

The views expressed by this employee blogger are not necessarily the views of Borshoff, Inc.

10 / 08 / 2014

5 Ways to Remain Relevant Past 30

Remain relevant resizedI had a very special birthday recently – one Borshoff happens to be celebrating this year, as well. We’re each 30 years old, both of us born in 1984 to strong women with a penchant for success.

In honor of my 30th birthday, my oldest sister found a way to not only tell me, but show me, how old I am. (Thank you, Laura.) The resulting diorama was made up of people, products and pop culture references that were each created 30 years ago and remain relevant today.

Looking at it now, the items featured in the gift serve as a reminder of what it takes to sustain success. Of course, Borshoff and I have each learned a few things along the way, too.

In honor of our 30th birthday, here are 5 ways to remain relevant after 30 years.

1)    Keep it simple: Tetris was a video game born from simplicity: fit together the descending shapes. The game has seen several iterations since it debuted 30 years ago, but the basic premise is always the same. Borshoff can say something similar: we’re advertisers, marketers and PR practitioners, and we’ve been that way since the beginning.

2)    Stay sweet: Cinnamon Toast Crunch has been a deliciously sweet, cinnamon cereal since 1984. It’s good with milk. It’s good plain. It’s good any time of day. The reason? It has just the right recipe of cinnamon and sugar. At Borshoff, one of our core beliefs has always been to be good to our clients and employees. Not only is it good for business, but it’s good for growing our business.

3)    Know your audience: When Apple unveiled the Mac in 1984, it was responding to the demand for personal computers. When Apple gave us the iPod, it defined our need to listen to music in a more mobile, collective experience. Now the company is at it again with Apple Watch and Apple Pay. Borshoff has always invested time in getting to know our clients, their audiences, our own employees and our community partners. It’s hard to communicate effectively if you don’t know who you’re talking to.

4)    Go for the gusto: As Doug Flutie proved with his Hail Mary touchdown pass against Notre Dame 30 years ago, sometimes you have to go for the big one. When Borshoff was deliberating about a move from North Meridian Street to the heart of downtown, it took guts to pull the trigger. It takes equal gumption to expand our capabilities, change the way we work or take on a challenging yet rewarding client.

5)    Have fun: I can’t think of four guys that have had more fun over the past 30 years than the Teenage Mutant Ninja Turtles. They love pizza. They get to fight crime and ride around on skateboards. And their empire has expanded like none other: movies, cartoons, toys, games, attire and undying adulation from kids and nostalgic adults. And if you know one thing about Borshoff, it’s that we work hard and play hard. Life is too short not to be a Borshoffer. Or a Ninja Turtle. Or however that saying goes.

Thirty years seems like a long time when you’re looking back, and we certainly have learned a lot along the way. But I think my colleagues will agree with me: we have much more to accomplish. Here’s to the next 30 years.

The views expressed by this employee blogger are not necessarily the views of Borshoff, Inc.

10 / 01 / 2014

Borshoff celebrates 30th anniversary

Leading advertising and PR agency reaches major milestone

INDIANAPOLIS – Indianapolis-based advertising and public relations agency, Borshoff, celebrates 30 years in business this month, honoring its longevity and recognition as a women-owned business. Founding Principal Myra Borshoff Cook built Borshoff on a foundation of exceptional media relations and crisis communications services, and its offerings have multiplied to include advertising, branding, video, motion graphics and digital design solutions. Today, the agency is owned and operated by Susan Matthews, Jennifer Dzwonar and Karen Alter.

“We take a strategic and fully integrated approach to every client opportunity,” said Susan Matthews, managing principal.

While Borshoff’s work spans continents, a good portion of its 70-plus clients is based in Indiana and the Midwest. Mayor Greg Ballard proclaimed Oct. 9 “Borshoff Day,” noting Borshoff and its employees are deeply committed to the betterment of the City of Indianapolis through professional and volunteer work with initiatives such as Velocity, the 2020 Plan, Great Places 2020, Monument Circle, the Indianapolis Cultural Trail, Indy Do Day and more. Senior Principal Erik Johnson, now retired, continues to be a champion for community involvement through his board leadership and volunteering. “Our employees serve on dozens of boards and committees, and Borshoff has been a United Way of Central Indiana Company That Cares for two decades, which makes us especially proud,” said Johnson.

“Client longevity speaks volumes about the relationships we keep,” said Jennifer Dzwonar, principal. “Some of our clients have been with us for more than two decades. And good partnerships bring good work, including this year’s award-winning campaigns for OmniSource, Evansville Water and Sewer Utility and Rose Hulman’s Homework Hotline.”

“Our roots in public relations have served us well in how we approach any communications opportunity,” noted Karen Alter, principal. “We foster a collaborative, creative culture where we bring the right minds together to deliver a solid strategy, which makes a positive impact for our clients. The solution might be a grassroots initiative, a multi-faceted advertising strategy or a social media campaign.”

Over the years Borshoff has attracted and retained top talent, a key factor in its ongoing success. The agency provides its employees with an inspiring work environment where they can grow personally while providing high quality work for clients that gets results.

“We’ve created a caring culture, where we balance hard work and personal growth. We developed a ‘Bring Your Baby to Work’ program 14 years ago, we offer multiple professional development opportunities, and we strive for a healthy environment because we know that great customer service starts with engaged employees who love to come to work and are passionate about what they do,” Matthews said.

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About Borshoff

Borshoff is an Indianapolis-based advertising and public relations agency whose professionals deliver results through strategic, creative solutions. Founded in 1984, the agency’s 57 employees work with more than 70 clients in a variety of industries. Borshoff is a partner in IPREX, an international partnership of independent communications firms. In 2014, Borshoff was again named a Best Place to Work by the Indiana Chamber of Commerce.

The views expressed by this employee blogger are not necessarily the views of Borshoff, Inc.

9 / 29 / 2014

The Power of Quiet in Communications

katherine-blogHow can you be an introvert and work in public relations? It turns out, introverted qualities can actually be a perfect match for life as a professional communicator.

I recently read a book that made me realize I am not as weird as I originally thought. Quiet: The Power of Introverts in a World that Can’t Stop Talking, is a beautifully written and researched book that lays out the myths and realities about introverted personalities.

The first thing I learned was the true difference between being shy and being introverted. Shyness is about the fear of social judgment and humiliation. But introversion is a preference for environments that are not overstimulating. As Susan Cain describes it:

Introverts feel “just right” with less stimulation, as when they sip wine with a close friend, solve a crossword puzzle, or read a book. Extroverts enjoy the extra bang that comes from activities like meeting new people, skiing slippery slopes and cranking up the stereo.

Of course, humans are complex beings, so these characteristics rarely hold up 100% of the time. Introverts can and do enjoy a good party every now and then, and extroverts do, in fact, take time to read!

Unfortunately, however, American culture considers introversion to be a problem to overcome, and many of our key institutions – schools, corporations, government – are designed for extroverts.

We’ve all experienced the trend toward collaborative work spaces, an insistence on group brainstorming and self-help books that push us to “come out of our shell.” But the reality is that introverts bring richness and depth to the world that we ignore or push down at our own peril. Consider these findings from Cain’s research:

  • The best ideas don’t necessarily come from gregarious groupthink but rather from the creativity and productivity that come out of solitude. Without introverts, the world would not have the theory of gravity, The Cat in the Hat, or Google.
  • Introverted leaders who lead teams made up of extroverts often find greater success than extroverted leaders. “Because of their inclination to listen to others and lack of interest in dominating social situations, introverts are more likely to hear and implement suggestions,” Cain says.
  • There’s never been a correlation between being the best talker and having the best ideas. You don’t have to go far (read: any number of politicians can serve as an example) to know that the loudest, most eloquent person is not necessarily the smartest.
  • Every major world religion is built on the idea that you have to go into the wilderness to receive the revelation. Without solitude and time for reflection, we would not have the teachings of Jesus, Buddha or Mohammed.

So what do we do with our newfound appreciation for introverts? Cain suggests two simple action steps that can help us strike the right balance.

First, we must stop the madness of constant group work. In my role as a communicator, I recognize and appreciate the value that my entire team brings to our client work. But I also know that no truly brilliant idea was ever formed by committee. People need time to think on their own, and collaboration should follow after that.

Second, we must go to the wilderness. All of us are overstimulated by technology, multitasking and constant chatter from every channel that surrounds us. For introverts, this barrage can be debilitating. We shouldn’t feel guilty for the time we take to reset, and our extroverted colleagues and friends could find the same benefit from a little down time.

Regardless of where you fall on the introvert/extrovert spectrum, recognize your own tendencies and appreciate those in your life who are different from you. As Cain put it,

“Today we make room for a remarkably narrow range of personality styles. We’re told that to be great is to be bold, to be happy is to be sociable. We see ourselves as a nation of extroverts – which means that we’ve lost sight of who we really are. Depending on which study you consult, one third to one half of all Americans are introverts.”

The views expressed by this employee blogger are not necessarily the views of Borshoff, Inc.

8 / 21 / 2014

Are you selling garlic toothpaste?

blog_garlic-toothpasteA client once asked me to help them determine whether they were marketing “garlic toothpaste.” I’d never thought of it this way, but I can’t think of a better way to pose the question: Are you marketing a product people aren’t going to buy?

How would you answer this question? No matter the industry (consumer, non-profit, services, etc.), everyone is selling something.

If your answer is “no” or “I don’t know,” I’m going to recommend you divert some of your precious advertising or public relations budget to finding out.

You’re probably thinking, “Wait, the marketing agency guy is going to recommend I reduce my budget?”

That’s right, because it just might make my job easier if you’re dedicating those dollars to getting your product and brand experience (not your logo) right. Of course, you may have a healthy research budget or can borrow from someone else’s line and can leave your marketing budget untouched. Either way, it’s important to learn about your product through the consumer’s eyes, and your agency may be equipped to help.

If your product and its delivery mechanism (just as important) aren’t right, there’s a chance your marketing is exacerbating your challenges. Promoting a product that’s not right is not only counterproductive, it can be downright damaging to an entire brand. If people try your product and don’t like it, they likely won’t be back, no matter what you do. And, if they decide to share their experience with their friends, you’ll have an even higher hill to climb.

Don’t underestimate the power of word-of-mouth marketing. How many times per week do you see posts on your Facebook wall asking for some sort of a recommendation? What would people say about your product if asked? Better yet, would they actively promote you to their friends?

For example, I tried a new restaurant for lunch the other day and liked it. When I got back to the office, I felt inclined to tell some people about it. Translation: free marketing for them.

On the flip side, I was at a local festival and tried a beer from a new brewery in town. It was the only beer I’ve ever willingly dumped out. I won’t be back, and I’ll likely dissuade anyone I’m around from ordering one of their beers in the future. And while I’m not the ultimate beer judge, I wonder if the brewery thought it was putting its best foot forward.

So, how do you figure out whether you’re selling the right thing?

Start with listening to your customers, which will likely require investing in some research. You have to figure out what your customer really wants and how they want it delivered to them. Don’t just pay attention to what they’re saying. Examine their actions too. You know which one speaks louder. And, take a look at your organization’s Facebook page comments. You’ll find clues there too.

There’s a common tendency for organizations to have a “let’s get to work, and we’ll figure it out as we go” mentality. But if you don’t take time to learn about your customer, can you really be sure you’re not marketing “garlic toothpaste?”

Sometimes what your customers are telling you is tough to swallow, but if you really listen and are brave enough to make changes, you’ll be better for it. I’ve never navigated a customer study with a client where I didn’t feel we were set up for success once the product updates had been implemented.

The views expressed by this employee blogger are not necessarily the views of Borshoff, Inc.

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