Borshoff

Insights about “public relations”

2 / 10 / 2014

Habits of Productive People

habitsA colleague sent around this infographic of 35 Habits of Highly Productive People. As with most of these types of things, I found that I do some of these things very well (manage anxiety; if you don’t write it down, record it; treat time as money), and other things not so much (define your fashion uniform; routinize your diet; take naps).

Lists such as these are reassuring when you see many things you do regularly – and they give credence to what you do naturally. Other parts of the list are disheartening because you think, “I would never do that.” For me, the elements in the latter category are those that require doing the same thing day after day. In any given week, I wear a variety of clothing types, eat a variety of foods, and work on a variety of projects. It’s why I’ve loved my career in PR/Advertising, and the dress code is one of many reasons I could never be POTUS.

The infographic also reminds me that what’s highly productive in one field or walk of life is highly unproductive in another. For example, “Tune out the news, nothing important happens most of the time.” Um, I work in PR, interacting with the media every day, so this is like telling a chemist, “Stop using chemicals, they’re dangerous.”

Many of the items, however, are helpful in any industry: “Notice the 80/20 rule. Which 20 percent of work produces 80 percent of result?” Prioritization is critical to productivity. It doesn’t mean we can ignore the less productive work, but getting the big stuff done reaps more results, which is the ultimate goal of any job.

Speaking of 80/20, I would say I possess 80% of the habits shown on this infographic, and may be just fine with that.

10 / 28 / 2013

Words of “Content Frenzy” wisdom

jydnycI attended an outstanding Critical Issues Forum on “Content Frenzy” sponsored by the Council of PR Firms in NYC on October 24. About 300 professionals from large and small PR firms around the nation heard from a slew of experts on how to handle the current mania around strong digital content driving ideas and brands.

Here are a dozen quotes I picked up during the conference.

  1. Harvard Business Review: Everyone’s a thought leader now. Not sure how that’s possible.”
  2. BuzzFeed: If everyone is flooding the world with content, no one is winning.
  3. News Corp: Brands driving content in our publications isn’t our biggest problem now. Privacy is a much bigger issue for all of us.
  4. Q: How important is the short, snackable content for Harvard Business Review? A: Pretty significant. We choose and craft content that will play in short form while remaining high quality.
  5. News Corp: Most newsrooms are run on “tummy compass” or gut. Editors say “what our readers want is…” But it’s actually been months since they spoke with a reader. We need more real data and social feedback driving journalism.
  6. Forbes: We received a great content piece from a telecomm company – as if it were written by a good journalist. Then their agency called and said, “Wait, we need more marketing messages in that piece, don’t use it.” Forbes and all good PR people say, “Ugh.”
  7. BuzzMachine: Screw big data, you sometimes need small data! Does this potential customer live in my market?
  8. Forbes: Rather than starting with a product claim or message, start with a universal truth.
  9. SAP: The answer to “How do I create a viral video?” is “shut up.” There’s no good answer to a bad question.
  10. Altimeter Group: Data shows that text-based content (white papers, articles) is not the way to go. Multi-media, video, infographics are it for the future.  But storytelling still rules – must tell it in new ways – Vine, etc.
  11. SAP: The word “campaign” can be a success-killer because it sounds as if there’s a beginning and an end to our efforts – that there are certain tools that must be produced, checked off, etc.
  12. Funny or Die: Good improv clubs are like good PR: they’re focused on what people are thinking about or what they should be thinking about.

 

5 / 07 / 2012

Giving a rock-star interview

Media training is one of the many services we offer at Borshoff. In these sessions, we teach valuable information to prepare people for giving rock-star interviews. We provide an in-depth look at today’s media landscape, the do’s and don’ts when caught in a crisis, and tools to ensure you come across calm and collected on camera, radio or in a print article.

Here are a few tips to keep in mind the next time you have the opportunity to conduct a media interview:

  • Be yourself – humorous, relaxed and knowledgeable.
  • Epitomize the company – act as you want others to see/know your company/organization.
  • Concentrate on the interviewee – looking at notes too much indicates that the reporter or interview wasn’t important enough for you to prepare in advance.
  • Smile slightly all the time on camera – a slight smile won’t really look like a smile; you’ll look confident and relaxed. If you don’t smile slightly, you will look like you are frowning.
  • Make eye contact – focus on the reporter, not the camera.
  • Speak with more energy and range and louder than usual – if you’re nervous, you are likely to speak softer and flatter than usual. Try not to speak faster than your natural place.

These will ensure you give a great interview and don’t leave thinking, “I wish I had remembered to…”

3 / 01 / 2012

Planning your next event can be a piece of cake

In college, I spent one semester as the social chair for my fraternity.  My main responsibility was coordinating a homecoming mixer and planning the annual fall formal. Each was a disaster.

It didn’t really bother me because I thought those 12 weeks would be my first and only foray into event planning. At that point in my education I thought public relations was only about crisis communication and media relations. I was way off.

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10 / 03 / 2011

Meet Tim Coxey – 140 characters at a time

What better way to introduce one of our newest account coordinators, Tim Coxey, than by using one of his favorite pastimes: Twitter! Here’s a little bit about Tim, 140 characters at a time.

#Wisconsin born, Northern #IN raised, #Indy resident, #Eastcoast enthusiast. I absolutely love eating here every year: http://www.auntcarriesri.com/

Spent 4 yrs @uindy. Participated on @UIndyCPB #speechteam @UIndyTopDog @UIndyPRSSA and @UIndyMinute. BS in Communication, minor in Poli Sci.

My interest in govt communication led me to intern @Indianasos #FF to #teamoutreach @melanie_woods @burtonjeremy and of course @ToddRokita

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9 / 30 / 2011

Let’s face it – our world’s gone digital

By Jackie Koumpouras, account manager

Whether you work in public relations, advertising or marketing, it’s important to understand and keep up with current developments in the field. One of these ongoing evolutions is digital marketing. At Borshoff, we understand digital marketing is about meeting customers where they are most—the Internet. Whether on their smart phone at the grocery store, reading the news on their iPad, or viewing the latest sports replays online—let’s face it—our world has gone digital.

As more and more companies invest in digital marketing, it’s crucial to understand the lingo. Are you up-to-speed on the most common words and software? Check out our digital marketing terms glossary and tell me, what’s missing?

7 / 12 / 2011

Our IPREX network welcomes new partner in China

By Susan Matthews, APR, principal

Ni hao. (That’s “hello” in Chinese.) Our IPREX network of independent PR firms is growing, and we’re excited to welcome our newest partner in Asia Pacific – Newell PR.

With headquarters in Hong Kong and offices in Beijing, Shanghai and Guangzhou, Newell’s roots are in technology, with clients including Adobe, CSR, Polycom, Yahoo! and Cisco. Today the firm has grown to embrace a wide range of business-to-business work in a broad spectrum of industries, from consumer to insurance and education. (more…)

5 / 10 / 2011

Food for thought from IPREX annual meeting

By Susan Matthews, APR, principal

I recently returned from the annual IPREX meeting in Washington, D.C., where I enjoyed the collegiality of our partners from around the world and picked up plenty of good information along the way. IPREX is an international network of independent public relations and communications agencies, so meetings always offer great discussions about creative ideas on how to run our companies.

During the D.C. meeting, we also heard from several presenters ranging from a Reuters deputy bureau chief to a social media pro to a political columnist. Below are some interesting data points and insights. (more…)

4 / 11 / 2011

“Health is the new green.” A look at IUPUI’s PR Lifelines in Health Care conference

By Jackie Koumpouras, account associate

Working full time while being a part-time student certainly has its benefits. Last Thursday, the Master’s program I’m enrolled in conducted its third annual PR Lifelines in Health Care conference at its campus center in downtown Indianapolis.

PR Lifelines in Health Care is presented by the Indiana University School of Journalism Master of Arts in Public Relations program at IUPUI. The conference is designed to provide PR professionals, in the health care and life science industries of central Indiana, with some of the latest communications tools, information and strategies that can be a “lifeline” to new ideas and innovative programs involving health care. I had the opportunity to attend not only as a graduate student studying PR health care but also as a representative of Borshoff.

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2 / 03 / 2011

Starting your PR engines

By Linda Jackson, APR, senior account director

Mark Suster, an expert I follow on Twitter, recently posted a blog about how startups can best use PR firms, which got my attention because I’m passionate about both PR and startup companies. Most of his advice was spot on, especially from the entrepreneur’s perspective. Relationships are the hinge on which all things work. Not only is it necessary to develop relationships with journalists whom you hope will cover your new venture, but also develop relationships with the person promoting your company on your behalf, whether that person is in-house or an extension of your team. (more…)

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