Borshoff

Insights about “public relations”

5 / 02 / 2014

Indiana Chamber names Borshoff ‘Best Place to Work’

Borshoff has been named one of the year’s “Best Places to Work in Indiana” by the Indiana Chamber of Commerce. Borshoff is among 100 companies statewide to be recognized with this honor.

Borshoff was one of 41 companies recognized at an awards dinner last night in the Small Companies category.

“We are thrilled to be a Best Place to Work in Indiana,” said Borshoff Managing Principal Susan Matthews. “Providing our clients with high-quality service is critical to our mission, and we are able to do that by attracting talented individuals to our team. We are committed to a vibrant work environment where every employee grows professionally and makes critical contributions every day.”

The Indiana Chamber of Commerce selects companies annually for this honor, and applicants must submit employer reports and comprehensive employee surveys focused on workplace culture, opportunities for advancement, communication, diversity and benefits. The Best Companies Group, which handles the selection process, oversees similar programs in 23 other states.

According to a release issued by the Indiana Chamber, “This year saw the most number of applicants ever for the program,” said Indiana Chamber President and CEO Kevin Brinegar. “We have a lot of great employers in Indiana that are providing a productive, employee-friendly work environment that also leads to success for the organization.”

Among features contributing to Borshoff’s standing as a Best Place to Work is the company’s “Bring Your Baby to Work” program, which allows a new parent to return to work, sharing office space with his or her child between the age of six weeks and six months. In addition, Borshoff promotes professional development, encouraging and paying for employees’ memberships in professional affinity groups and for industry training opportunities.

For a complete list of this year’s Best Places to Work in Indiana, visit http://www.indianachamber.com/index.php/media-center/press-releases/2992-2014-best-places-to-work-in-indiana-rankings-announced.

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Borshoff is an Indianapolis-based advertising and public relations agency whose professionals deliver results through strategic, creative solutions. Founded in 1984, the agency’s 54 employees work with more than 70 clients in a variety of industries. Borshoff is a partner in IPREX, an international partnership of independent communications firms.

 

The views expressed by this employee blogger are not necessarily the views of Borshoff, Inc.

3 / 03 / 2014

Boot Camp, the Borshoff Way

diversitybc_formatted for blogBoot Camp. Though the name sounds a little intimidating, our Diversity Internship Boot Camp was such a treat to the students and to us, as hosts. The Boot Camp was part of Borshoff’s diversity initiative, which helps our agency create and maintain a diverse workplace where we embrace each other’s differences including race, ethnicity, sexual orientation, lifestyle, age, disability, religion and culture. We believe everyone is important and brings value to the agency.

The purpose of Boot Camp was to teach students about internship opportunities at Borshoff, equip them with the knowledge they need to develop as standout interns, and grow our pool of qualified minority internship candidates. We had the privilege of hosting students – mostly freshmen and sophomores – from Butler University, Franklin College, Indiana University, IUPUI and UIndy. Thirteen students committed half of their Saturday to talk about public relations, communications and design. Several members of the Borshoff team shared advice on how to be standout interns, and the students responded with enthusiasm and insightful questions as we explored effective writing, resume and portfolio tips, social media pitfalls, career paths and other topics.

To help students get the most out of Boot Camp, we enlisted outside help as well. A few of the community’s brightest and most talented communicators – Gene Ford, IU Health; Danielle Neveles, Eli Lilly and Company; Jae Park, Interface; and Gene Rodriguez, WellPoint – shared their internship experiences, professional journeys and career advice. The students’ wide eyes, rapid-fire questions and “ah-ha” expressions were indicators that our panelists hit the mark! And when the panel discussion was over, the students lined up to keep the conversation going.

It was so inspiring to watch the students eagerly soak up information that could one day shape their futures. It made me feel great to play a small role in their journey. And I look forward to doing it again next year!

The views expressed by this employee blogger are not necessarily the views of Borshoff, Inc.

2 / 10 / 2014

Habits of Productive People

habitsA colleague sent around this infographic of 35 Habits of Highly Productive People. As with most of these types of things, I found that I do some of these things very well (manage anxiety; if you don’t write it down, record it; treat time as money), and other things not so much (define your fashion uniform; routinize your diet; take naps).

Lists such as these are reassuring when you see many things you do regularly – and they give credence to what you do naturally. Other parts of the list are disheartening because you think, “I would never do that.” For me, the elements in the latter category are those that require doing the same thing day after day. In any given week, I wear a variety of clothing types, eat a variety of foods, and work on a variety of projects. It’s why I’ve loved my career in PR/Advertising, and the dress code is one of many reasons I could never be POTUS.

The infographic also reminds me that what’s highly productive in one field or walk of life is highly unproductive in another. For example, “Tune out the news, nothing important happens most of the time.” Um, I work in PR, interacting with the media every day, so this is like telling a chemist, “Stop using chemicals, they’re dangerous.”

Many of the items, however, are helpful in any industry: “Notice the 80/20 rule. Which 20 percent of work produces 80 percent of result?” Prioritization is critical to productivity. It doesn’t mean we can ignore the less productive work, but getting the big stuff done reaps more results, which is the ultimate goal of any job.

Speaking of 80/20, I would say I possess 80% of the habits shown on this infographic, and may be just fine with that.

The views expressed by this employee blogger are not necessarily the views of Borshoff, Inc.

10 / 28 / 2013

Words of “Content Frenzy” wisdom

jydnycI attended an outstanding Critical Issues Forum on “Content Frenzy” sponsored by the Council of PR Firms in NYC on October 24. About 300 professionals from large and small PR firms around the nation heard from a slew of experts on how to handle the current mania around strong digital content driving ideas and brands.

Here are a dozen quotes I picked up during the conference.

  1. Harvard Business Review: Everyone’s a thought leader now. Not sure how that’s possible.”
  2. BuzzFeed: If everyone is flooding the world with content, no one is winning.
  3. News Corp: Brands driving content in our publications isn’t our biggest problem now. Privacy is a much bigger issue for all of us.
  4. Q: How important is the short, snackable content for Harvard Business Review? A: Pretty significant. We choose and craft content that will play in short form while remaining high quality.
  5. News Corp: Most newsrooms are run on “tummy compass” or gut. Editors say “what our readers want is…” But it’s actually been months since they spoke with a reader. We need more real data and social feedback driving journalism.
  6. Forbes: We received a great content piece from a telecomm company – as if it were written by a good journalist. Then their agency called and said, “Wait, we need more marketing messages in that piece, don’t use it.” Forbes and all good PR people say, “Ugh.”
  7. BuzzMachine: Screw big data, you sometimes need small data! Does this potential customer live in my market?
  8. Forbes: Rather than starting with a product claim or message, start with a universal truth.
  9. SAP: The answer to “How do I create a viral video?” is “shut up.” There’s no good answer to a bad question.
  10. Altimeter Group: Data shows that text-based content (white papers, articles) is not the way to go. Multi-media, video, infographics are it for the future.  But storytelling still rules – must tell it in new ways – Vine, etc.
  11. SAP: The word “campaign” can be a success-killer because it sounds as if there’s a beginning and an end to our efforts – that there are certain tools that must be produced, checked off, etc.
  12. Funny or Die: Good improv clubs are like good PR: they’re focused on what people are thinking about or what they should be thinking about.

 

The views expressed by this employee blogger are not necessarily the views of Borshoff, Inc.

5 / 07 / 2012

Giving a rock-star interview

Media training is one of the many services we offer at Borshoff. In these sessions, we teach valuable information to prepare people for giving rock-star interviews. We provide an in-depth look at today’s media landscape, the do’s and don’ts when caught in a crisis, and tools to ensure you come across calm and collected on camera, radio or in a print article.

Here are a few tips to keep in mind the next time you have the opportunity to conduct a media interview:

  • Be yourself – humorous, relaxed and knowledgeable.
  • Epitomize the company – act as you want others to see/know your company/organization.
  • Concentrate on the interviewee – looking at notes too much indicates that the reporter or interview wasn’t important enough for you to prepare in advance.
  • Smile slightly all the time on camera – a slight smile won’t really look like a smile; you’ll look confident and relaxed. If you don’t smile slightly, you will look like you are frowning.
  • Make eye contact – focus on the reporter, not the camera.
  • Speak with more energy and range and louder than usual – if you’re nervous, you are likely to speak softer and flatter than usual. Try not to speak faster than your natural place.

These will ensure you give a great interview and don’t leave thinking, “I wish I had remembered to…”

The views expressed by this employee blogger are not necessarily the views of Borshoff, Inc.

3 / 01 / 2012

Planning your next event can be a piece of cake

In college, I spent one semester as the social chair for my fraternity.  My main responsibility was coordinating a homecoming mixer and planning the annual fall formal. Each was a disaster.

It didn’t really bother me because I thought those 12 weeks would be my first and only foray into event planning. At that point in my education I thought public relations was only about crisis communication and media relations. I was way off.

(more…)

The views expressed by this employee blogger are not necessarily the views of Borshoff, Inc.

10 / 03 / 2011

Meet Tim Coxey – 140 characters at a time

What better way to introduce one of our newest account coordinators, Tim Coxey, than by using one of his favorite pastimes: Twitter! Here’s a little bit about Tim, 140 characters at a time.

#Wisconsin born, Northern #IN raised, #Indy resident, #Eastcoast enthusiast. I absolutely love eating here every year: http://www.auntcarriesri.com/

Spent 4 yrs @uindy. Participated on @UIndyCPB #speechteam @UIndyTopDog @UIndyPRSSA and @UIndyMinute. BS in Communication, minor in Poli Sci.

My interest in govt communication led me to intern @Indianasos #FF to #teamoutreach @melanie_woods @burtonjeremy and of course @ToddRokita

(more…)

The views expressed by this employee blogger are not necessarily the views of Borshoff, Inc.

9 / 30 / 2011

Let’s face it – our world’s gone digital

By Jackie Koumpouras, account manager

Whether you work in public relations, advertising or marketing, it’s important to understand and keep up with current developments in the field. One of these ongoing evolutions is digital marketing. At Borshoff, we understand digital marketing is about meeting customers where they are most—the Internet. Whether on their smart phone at the grocery store, reading the news on their iPad, or viewing the latest sports replays online—let’s face it—our world has gone digital.

As more and more companies invest in digital marketing, it’s crucial to understand the lingo. Are you up-to-speed on the most common words and software? Check out our digital marketing terms glossary and tell me, what’s missing?

The views expressed by this employee blogger are not necessarily the views of Borshoff, Inc.

7 / 12 / 2011

Our IPREX network welcomes new partner in China

By Susan Matthews, APR, principal

Ni hao. (That’s “hello” in Chinese.) Our IPREX network of independent PR firms is growing, and we’re excited to welcome our newest partner in Asia Pacific – Newell PR.

With headquarters in Hong Kong and offices in Beijing, Shanghai and Guangzhou, Newell’s roots are in technology, with clients including Adobe, CSR, Polycom, Yahoo! and Cisco. Today the firm has grown to embrace a wide range of business-to-business work in a broad spectrum of industries, from consumer to insurance and education. (more…)

The views expressed by this employee blogger are not necessarily the views of Borshoff, Inc.

5 / 10 / 2011

Food for thought from IPREX annual meeting

By Susan Matthews, APR, principal

I recently returned from the annual IPREX meeting in Washington, D.C., where I enjoyed the collegiality of our partners from around the world and picked up plenty of good information along the way. IPREX is an international network of independent public relations and communications agencies, so meetings always offer great discussions about creative ideas on how to run our companies.

During the D.C. meeting, we also heard from several presenters ranging from a Reuters deputy bureau chief to a social media pro to a political columnist. Below are some interesting data points and insights. (more…)

The views expressed by this employee blogger are not necessarily the views of Borshoff, Inc.

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