Borshoff

Insights about “writing”

1 / 05 / 2012

Lost in translation

I was at my parents’ home last month for Christmas and I went through a stack of 40 or 50 holiday cards they had received. Their stack was vastly different than the collection at my home.

It was interesting to see how many of their friends and family actually wrote something in their card. How novel I thought. Who would send a Christmas card that wasn’t just a glossy photo of their family on a beach? Not only did the senders write something, they wrote in cursive. A skill I barely possess.

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8 / 26 / 2011

Ghostwritten op-eds: truth or deception?

By Susan Matthews, APR, principal

Dan Gillmor, an editor at The Guardian, argues that the ghostwritten op-ed is “an unacceptable deception.” I beg to differ.

If you follow two simple rules, there is no deception.

  • The ideas must be the ideas of the person whose byline appears.
  • The person whose byline appears must review and approve – completely own – the content of the op-ed.

That said, sometimes the actual writing is best left to professional writers. When? When the bylined author does not have time to craft a clear, persuasive piece. Or, when writing is not the opinion leader’s strength.

To me, it’s that simple.

10 / 12 / 2010

Borshoff celebrates Indiana Authors Award – the write stuff!

By Bob Schultz, APR, senior account director

I love to write, which is good because public relations, marketing and advertising requires outstanding writing. It’s what we do – and although we seldom get awards for our writing, it is incredibly rewarding. Yet some folks DO get awarded for outstanding writing – and Borshoff is proud to be a part of telling their stories.

This weekend, the Indianapolis-Marion County Public Library Foundation, which we were honored to represent, hosted its 2010 Eugene & Marilyn Glick Indiana Authors Award and recognized some talented and fascinating individuals.


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