Public Relations • Advertising

Brand Development • Community Relations • Media Relations • Social Media • Video

Raising rates, not tempers.

Facing an era of upgrades to Evansville’s massive and failing water and sewer infrastructure, the Evansville Water & Sewer Utility needed to inform the community about complex issues — such as water main breaks and sewer main collapses — and justify the need for rate increases. We developed the Renew Evansville brand and created a communications plan to help the Utility and the City open a dialogue with customers, giving them a voice to express concerns and ask questions.

Building trust

Forging relationships with the community early on helped the Utility throughout the entire initiative. Customers and media alike have praised the Utility for its thorough and transparent communications. The Utility remains highly visible, often making front-page news and securing several dozen media hits each year.

Involving the public from the start

During the development of the long-term sewer control plan, we helped the Utility assemble a Citizens Action Committee to maintain a constant connection to the local community.

Project requires buy-in from elected officials and 69,000 customers.

Throughout the outreach campaign, we organized public meetings in each of the city’s wards and a virtual meeting using #askEWSU to field questions and gain valuable community support. Local elected officials and neighborhood associations were invited to smaller presentations to address concerns unique to a city block or area of town.