Rose-Hulman Institute of Technology, one of the premier engineering schools in the country, enlisted Borshoff’s help to promote its Homework Hotline program, where Rose-Hulman students answer calls and online questions from 6th–12th graders who need help with their homework.
To kick off the school year and build awareness about Homework Hotline, we launched a social media contest for teachers and students. Students chose a math or science term and drew a character based on that term. Then, they posted their characters to Facebook, Instagram or Twitter with the hashtag #HomeworkHotlineArt. The winning students received a pizza party for their class -- and their teachers won Kindle Fire HDs.
We gave the Homework Hotline logo a bit of a facelift and created a fun, fresh look for the brand.
The statewide media relations campaign that kicked off the Hotline’s opening for the school year garnered coverage by more than 40 news outlets — and won Best of Show at the Pinnacle Awards. And our greatest accomplishment is that we’ve helped Rose-Hulman grow Homework Hotline into something that teachers and students look forward to each year.
When Coach Belichick of the New England Patriots tried to use science to explain the underinflated footballs his team used during the playoffs against the Indianapolis Colts, we couldn’t help but have a little fun with it. While the news was still fresh, we used Belichick’s audio from the DeflateGate press conference to mimic a call with a Homework Hotline tutor. We surprised our clients with the clip, and they ended up sharing it on social media.