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10.14.16

NIPSCO teaches people how to save big

By Burton Runyan

When NIPSCO wanted to show people how easy saving money and energy really was, the solution was obvious—simply emphasize the tips that make saving painless. We built our story around The Greenes, who—just like every family—are looking for ways to save. And, just like every family, they have different opinions on which tips are the best.

On top of TV and radio, we created digital videos for NIPSCO’s website that play out like a mini-series. Spoiler alert: The Greenes manage to save money, energy, time, and, dare we say, their marriage?